It's about 5:50pm on a Thusday evening. Lots of people driving home listening to a pretty popluar alternative rock station in San Francisco. Ane wow, I'm listening to a radio commercial right now advertising the BMW X3! Passive safety, active safety, performance SUV, HDC, head airbag system... ok it's over now and I already forgot what the BMW lady said, but that was AWESOME! First time I've ever heard an X3 commercial on the radio.