It gets even more entertaining if you go to the company's website.

They use the same technology claim (proton vibration alignment?) in a whole range of products.

If you get the Chassis Booster, it strengthens the vehicle structure, improving handling and braking.
If you wear it around your neck as a pendant it improves your singing voice.
If you treat water it improves hydration when you spray that water on your skin.
If you put a CD disk on it then play the CD, you have improved fidelity and better sound. Works with all formats and Blu-Ray!
It goes on, limited only by their imagination for additional scams.

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2007 X3 3.0si, 6 MT, Premium, White

Retired:
2008 535i, 6 MT, M Sport, Premium, Space Grey
2003 X5 3.0 Steptronic, Premium, Titanium Silver
2002 325xi 5 MT, Steel Grey
2004 Z4 3.0 Premium, Sport, SMG, Maldives Blue