The "owner loyalty" discount sums up all the manufacturers who use it. It screams "You know what we engineer/build and are willing to throw you a bone to make the bad call by buying another one".

Engineer/build good cars and the previous buyers will come back without the "carrot on a stick" bullshit!

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'03 X5 4.4 Sport, last of the M62s (8-03 build date)
I believe in deadication to craftmanship in a world of mediocrity!