Please explain to me, how this makes any sense:

"You lucked out. Mostly this happens due to people kneeling in the seat, and it puts too much stress on the filaments inside the seat. Sometimes it just happens for no reason. It's been discussed before, but it's not considered a recallable safety item since it's something that you opt to turn on or not, as opposed to say a wheel falling off due to bad lugnuts."

Who "kneels" in a car? Especially in the driver's seat, where most if these burns are occurring!?

I recently got burned this way. I've had many cars, from new to 20 years old, with heated leather seats. Never a problem. But my 2005 X5, which still looks like a new vehicle, just "flamed" my butt! A wire apparently shorted, and burnt right through the leather, through my long winter coat, through my trousers, and reddened my skin.

That should never happen. It was cold, a blizzard, and I had to pull off to the side of the highway and jump out because flames were literally right under my butt.

This needs to be a safety recall. It's clearly unacceptable for this to occur in a car under 10 years old, in pristine condition, and with absolutely only routine use.