| Brian-bmw |
02-23-2010 09:55 AM |
BMW is playing with TCU and ULF prices
It looks like BMW-NA is playing games with prices. A TCU-based Bluetooth system used to be the most economical. You could do the entire system for about $450 in parts. But, BMW recently jacked up the core charge from $50 to $200, so now the cost of a TCU Bluetooth system is about the same as a ULF system.
The slight good news is that BMW-NA is now allowing dealers to sell the latest 13th generation ULF (part number 84.10-9 154 358) in the US. Tischer BMW sells it for only $477.14 with no core. This is a huge change—in the past, dealers could only sell the older, undesirable, ULF modules at inflated prices. This is a steal for a ULF.
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