BMW Remains Committed to Maintenance Program

[LeMansX5]

BMW Remains Committed to Maintenance Program
13.08.2010
Press Release

Woodcliff Lake, NJ – August 13, 2010… BMW remains steadfast in its commitment to including Maintenance on every new BMW sold or leased in the US. Beginning with the 2003 model year every new BMW includes maintenance for 4 years or 50,000 miles.

“Our customers tell us they find real value in the program, so our commitment to it has never wavered. As a customer, you are essentially responsible for fuel, tires and insurance. We take care of the rest.” said Jim O’Donnell, President and CEO of BMW of North America, LLC. “It has also been instrumental in helping us to build the most successful Certified Pre-Owned business in the US by ensuring that our dealers have a consistent source of high-quality pre-owned BMWs to offer.”

Thanks to BMW Ultimate Service, fully 98 percent of all new BMWs receive all warranty repairs and scheduled maintenance from an authorized BMW center during the program period. The consistent supply of high quality pre-owned vehicles has enabled BMW and its dealers to build BMW Certified Pre-Owned into the most successful program of its kind in the US. BMW Certified Pre-Owned sales reached a record 114,423 in 2009. The success of the program has continued into 2010. YTD CPO sales as of July were 98,795, a 5.9 percent increase over the same period last year.

BMW first included scheduled maintenance on the flagship V12-powered 750iL Sedan and 850Ci Coupe beginning with the 1993 model year. It expanded that coverage to Full Maintenance for the 1997 model year. Also that year, all other models were covered by a 3-year or 36,000 mile Scheduled Maintenance plan. For the 2000 model year, the scheduled maintenance plan was expanded to Full Maintenance including wear items such as brake pads, brake rotors and wiper blade inserts. From the 2003 model year onward the term was expanded to match the New Vehicle Limited Warranty period of 4 years or 50,000 miles.

A full history of BMW Maintenance Plans can be found at www.bmwusanews.com.