Heated Seat fire! has Anyone Else had this problem?

[bmwtoronto]

Living in Canada,where the temperatures hover around -10C in the dead of winter, the heated seats are almost a necessity. I use my heated seat all the time along with heated steering wheel which is probably the best feature since keyless entry was added to cars. one day I’m driving with my heated seat on then suddenly i feel like I’ve been stung by a bee. I look down and the heated seat is emitting tiny flames and burning hole through the leather and suit pants. Luckily I had a water bottle in the car so I managed to put out the flames before the small flames spread. I contacted BMW because I would assume this issue would constitute a heated seat recall, but apparently not. I was quoted $2,000 by the dealer to replace the driver comfort seat. I managed to find a small leather upholstery store that replaced the heated seat mechanism and the damaged leather for only $300. I also had the leather cleaned and refinished, so my nappa leather is like new. has anyone else had a their seat go up in flames?