$580 MACO(Advertising) and Training fee?

[The Other Tom]

Originally Posted by rodybmw

I have read on the various forums about dealers having no choice but to charge MACO fees for years, but I was never charged this fee when I purchased my BMW's. Does it have anything to do with buying a car off the lot vs. ordering a car and waiting for it to be build and delivered? All my BMW's for the past 12 years have been ordered (either Euro Delivery or just dealer pick up) and MACO has never even come up on any of my purchases. My last BMW purchase was my 2005 E60 two years ago, and at that time people on the various E60 forums were mentioning having to pay MACO fees so I was sure I would have to pay it as well, but again it didn't even come up when I made the payment.

It's like JCL said, if you're negotiating from MSRP, then it won't come up. Also, MACO doesn't apply to ED cars (of course, no ED for E53 or E70 so MACO does apply to them). And...some dealers don't participate in the BMW advertising program, so they aren't charged MACO and likewise don't charge their customers for it.