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Originally Posted by LeMansX5
BMW creative marketing indeed.   |
Post from Scott27 over on another forum..
If you go back to my previous and first X6 reports you will see the brief for the X6.
That drivers that enjoy their close proximity to winter locations either have a sporty coupe for a main car and a regular 4x4 for the Winter get-away weekends. With the X6 being a combination of a performance car with four wheel drive. The creative marketing has gone into overdrive and each Winter sport location from Austria to Italy, Switzerland to even remote areas of the UK the X6 is there.
With some BMW personnel signed them out for their Winter holiday.And will add additional test reports to the X6 project team. And of course wait for the exposure on the internet.
At Geneva time look out for the X6 in the BMW Compound at the exhibition hall and of course the hotels around the City as many BMW execs have them for the duration of their presence at Geneva.
02-06-2008, 05:25 AM
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