Official: BMW selling Rover
 

Out of the Freep:

Freep Link

Title of article is somewhat misleading
 

BMW sold Land Rover to Ford six years ago. However, BMW retained ownership of the "Rover" brand name. Now BMW is selling it for $20 million to a Chinese auto company. This is essentially a non-story.

So a Chinese company making "Rovers" isn't a story? Interesting.

Would like to know the look on Ford execs face when we see a Land Rover LRQ3 at the next year's Shanghai auto show. They have to have a reservation in contract for markets to use the brand name.

Nope. But one making "Rand Lovers" is :rofl:

Good, I'm not a big fan of car companies owning each other and thus making the same product with different badges, kills innovation IMO.

It seems 'odd' that BMW can do this or that Ford can't stop it. If I understand this correctly, two seperate companies can now make the same brand of car. Guess this is the reverse of one company making multiple brands of a car (e.g. Toyota/Lexus, Honda/Acura).

Are there any other cases of this? It just doesn't seem right.

rand rover? sounds like scooby-doo.

btw, wagnerx5, is the random rap quote on your sig from outkast's "bombs over bagdad"?

bjo, winner winner chicken dinner.

Ok, that's just funny! :rofl: