Wow ford WOW!
 

I don't understand HOW this is supposed to fix this car BUT they decided to rename the Five Hundred Taurus and Sable, cause those are JUST really have a great history in the last five years, yeah maybe at THE RENTAL YARD :rofl:
http://blogs.cars.com/kickingtires/2...ercury_sa.html
http://blogs.cars.com/kickingtires/2...ercury_sa.html

I have driven the 500 its ok, under powered & limited handling but its quiet and big.


What Ford needs to do is to upgrade engine and provide a sport suspension. Name change won't make better than the Chrysler 300.

They also have a good name in corporate america I know all of our outside sales people have taurus (tauri?) they are cheap to buy, cheap to maintian and will go 200k with minimal maintainance (we dont even change the struts) and they will roll down the road at 85 pretty easy if you give them enough space to get up there. they are a comodity car get one use it up and toss it for like 5k in the land of business they are a godsend.

Ford ran the Taurus into the ground. The first series was nice, the second look weird and then they stopped trying. This name change won't help. The first Tarus was mid size the 500 is full sized and fully priced

true the price point is what they need to gun for not the name change

It smacks of desperation to me. Reviving Mustang was a brilliant move, but the product exceeded expectations, hence the success. The product planners have their hands full exceeding expectations with a 500-based Taurus that looks like a 5/4ths scale mid-90s Audi A6 and drives like a Crown Vic with front wheel drive.

Doing the same for Taurus (500), without an over-the-top product (500 is good but not great in its segment) to back it up and remind folks of how groundbreaking and great Taurus/Sable was when it came out in 1986, just sounds like badge-engineering to me, pure and simple.

Ford made a huge strategic blunder in the late 90's/early 2000s when it put all its eggs into the truck/SUV basket, and now they're bearing the burden of taking that route. I hate to see Ford in this predicament, but if it survives intact, it will be a MUCH better company.

I own a Ford product, a 2003 SuperDuty diesel truck, and I feel it's best-in-class. But it's going to take more than just good trucks to un-do all the harm that's been done. (On the other hand, Ford's strategy looked pretty good in 1999 in ExplorerLand, the place where $1.15 gas ruled and there was an SUV in every drive...)

Ford needs the Euro Focus now, needs to dump Mercury and redefine Lincoln. It needs to quit trying to be everyman's truck company and fleet sales company. The Fusion is a step in the right direction, and the Mustang is an unqualified success. F150s and SuperDuties will always sell well, as long as the product stays fresh and cutting-edge. Bring in the small-displacement diesels for both cars and trucks. Quit benchmarking things that are out-of-date by JobOne.

A lot of people are pulling for Ford, myself included, but success ain't gonna happen overnight and it ain't gonna happen without a lot of sweat and hard work. (And while Mark Fields' giving up weekly commuter use of the corporate jet is a good place to start, it has a long way to go from there.)

I think that they should of renamed the Fusion the Taurus. The 500 is not a bad car they just need to upgrade the engine and suspension. It would seem that those Mods would be easy?

Most ford upgrades are things already in the parts bin I don't see any potential bolt in changes that could be done with existing platform cars looks like some mid-life rengineering is needed

They just came out with a new V6 or they could but a new head on the existing one (like the old SHO)

Wait for the next generation Mustang to come out, apparently it is going to have 400+ hp V8, that will make its way through the lineup.