| Wagner |
03-20-2009 09:20 PM |
Go Hooters
UP: Breasts and wings. Hooters is taking flight. In 2008 the restaurant's profits and total revenues were up slightly, bucking industry trends that have torpedoed other national chains. "I think given where we are, we're very pleased with our performance," said Mike McNeil, Hooters' vice president of marketing. As imitation chains with scantily clad servers sprout up all over, McNeil attributed Hooters' success to the company's friendly service and affordable food. "Times are bad and people are looking to get away from the trouble for a little while.... Four guys can go to Hooters and for $100 can get treated like kings." Despite the troubles in the restaurant and bar industry, Americans spent nearly $300 million more in January on bar food than they did a year ago. That's a lot of fries, and no small potatoes.
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