In the last 3 months I've helped 3 friends buy new cars, and I have to say that compared to "back in the day", the process is ridiculously simple. I think I spent a total of 30 minutes with all of the dealers negotiating price, (i.e. 10 minutes each) and i use the word negotiating loosely, because it was generally as simple as "i would like that car with these options and i'll offer you $300 over invoice" and we were done.

There's either ridiculous competition out there and the sales guys don't want to lose the sale, or they dealerships are happy making a bit of a markup over invoice and then whatever hold back they have. Either way, it's simple to buy a new car these days....

any thoughts? am i just getting lucky, or is this the way the process is these days?

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