07-13-2011, 12:26 PM
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Member
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Join Date: Feb 2008
Location: Greenville SC
Posts: 782
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BMW on CNBC special tonight
CNBC’S “BMW: A Driving Obsession” Will Premier on July 13th
On Wednesday, July 13th at 9pm ET, CNBC will premiere “BMW: A Driving Obsession”, a CNBC Original documentary reported by award-winning correspondent Carl Quintanilla. The one-hour documentary will tell the story behind the BMW Group, a company that is a global leader in designing, engineering and manufacturing premium vehicles.
Quintanilla takes viewers inside the BMWGroup’s Research and InnovationCenterwhere teams ofengineers are creating the future of mobility in the form of vehicles with performance, sustainability and advanced technology expected of the world’s top premium vehicle manufacturer.
In the process Quintanilla speaks with BMW acoustic technicians and designers, ergonomic engineers and crash specialists regarding the important role they all play in bringing to life vehicles that embody “The Ultimate Driving Machine”. He also profiles BMW’s chief designer and explains the design process that begins with a pencil sketch and ends with new models that are at the leading edge of design.
CNBC also travels to the Goodwood Estate located in West Sussex, England to visit the Rolls-Royce Motor Cars facilities where viewers will get to see the hand assembly of one of the world’s finest automobiles.
CNBC’s “BMW: A Driving Obsession” will premiere on Wednesday, July 13th at 9pm ET. The documentary will repeat that evening at 10pm ET, 12am ET and 1am ET. The show will also repeat on Sunday, July 17th at 10pm ET.
A teaser to the documentary can be found online at: www.insidebmw.cnbc.com
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