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  #1  
Old 09-11-2014, 01:30 PM
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Want A Viper? Price Cut of $15Gs...

From the WSJ, earlier this week...



Dodge Cuts $15,000 Off Viper's Price

Sales of Sport Car Have Fallen Far Short of Expectations

By Christina Rogers


Sept. 8, 2014 3:33 p.m. ET

Chrysler's most expensive car has struggled.

The Dodge Viper, among Detroit's most celebrated muscle cars, is getting a rare $15,000 price reduction amid disappointing sales in a market that has shown a healthy appetite for pricey sports cars from domestic rivals.

The highest-priced car of Chrysler Group LLC, a unit of Fiat Chrysler Automobiles F.MI +1.53% NV, hasn't shared in the auto maker's recent success. Chrysler is the hottest car company in America, gaining more U.S. market share in 2014 than any of its domestic rivals.

The Viper, which had been carrying a base price of at least $100,000, will now start at about $85,000. While the Viper is still more expensive than the Chevrolet Corvette or Ford Mustang, the new price is more akin to its inflation-adjusted price at first launch in 1992, Chrysler said.

The Corvette, which starts at about $54,000, has enjoyed a recent resurgence with a much-anticipated redesign fueling demand. General Motors sold 2,679 Corvettes in August, compared with just 38 Vipers sold by Dodge the same month. Ford Motor Co. cheaper Mustang has been redesigned for the 2015 model year.

Overall, sales of luxury sports cars are up 35% in the first eight months of 2014 compared with the same period last year, and domestic sports cars have led the way with sales more than tripling in that period.

U.S. sales of cars and light tucks in August also clipped along at the fastest annualized pace in eight years. Chrysler has posted the strongest growth in the industry, with volume up 14.3% through August and market share increasing a full percentage point, due largely to demand for its stable of trucks and sport-utility vehicles.

The Viper has fallen far short of Chrysler's expectations. Where it once expected to sell 2,000 models a year, Viper sales this year through August have totaled just 438, and that is a 15% increase compared with the same period in 2013.

As of the end of August, U.S. dealers had 434 days' supply of the Viper, compared with 42 days' supply of Corvettes and 71 days for Mustangs.

The Viper first launched in 1992 with a $50,700 price tag, equivalent to $86,130 in current dollars, according to Chrysler. In 2010, following bankruptcy and the subsequent takeover by Italy's Fiat SpA, Chrysler discontinued the Viper. It revived the nameplate two years later under an initiative to establish the SRT performance brand as a stand-alone line.

The new Viper, the fifth generation of the auto, made its debut as a 2013 model. Anyone owning a fifth-generation model before Monday's pricing reduction will receive a $15,000 certificate toward a new Viper purchase, Chrysler said.

SRT, short for Street and Racing Technology, has been folded back into the Dodge brand after a failed attempt to make it stand on its own.

Dealers who had previously wanted to sell the Viper needed to spend $25,000 to obtain special equipment. That initiative has been shelved, opening the door for all 2,300 Dodge dealers to sell the Viper. the auto maker said.

Dodge Cuts $15,000 Off Viper's Price - WSJ
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Old 09-11-2014, 01:51 PM
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Damn good read mD.

Agreed in my opinion, more are buying Corvettes at 40k less coin, and still getting broads on the boardwalk because of them. Why the need the put up 100k?

I think 85k is more in line for the Viper, still can't afford one, but maybe it will drive gently used 00's era examples prices down so the CEO and I can cruise sunset blvd...
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Old 09-12-2014, 02:09 PM
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Just like BMWs, let first owner take the pocketbook hit of driving them off the lot, then buy the best, low mileage example on the market.

I did this with 2 Vipers and a ZR1.

Got to spend an afternoon in a Time Attack a few mos ago, when the price is right I might pick one up.

I've already been an active bidder on e-bay, a new TA being sold by Lewisville Dodge. I was high bidder and the dealer ended the auction without selling!!!! WTF?
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Old 10-09-2014, 01:25 PM
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Quote:
Originally Posted by motordavid View Post
......The Viper first launched in 1992 with a $50,700 price tag, equivalent to $86,130 in current dollars, according to Chrysler.........
It's worth mentioning that during the first 18 months of production, those $50,700 MSRP cars were being sold for between $100,000 & $175,000.

Demand outpaced supply, dealers cashed in HUGE!!!
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