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Quicksilver 06-24-2010 02:36 PM

BMW Says Revamped 5-Series Sold Out in All Markets
Bayerische Motoren Werke AG, the worlds largest maker of luxury cars, has sold out of the revamped 5-Series sedan in all markets, forcing customers to wait three to four months for deliveries.

The 5-Series is at the core of the BMW brand and we knew it was going to be a very strong vehicle for us, Ian Robertson, BMWs sales chief, said today in an interview at an industry conference in Bilbao, Spain. In the U.S., where its doing very well, it could come to between 15 percent and 17 percent of our business as we ramp up.

The new 5-Series, which abandoned the flared headlights and small kidney-shaped grill of the previous version, starts at $44,550 in the U.S. The vehicle went on sale in the U.S. this week and in Europe in late March.

BMWs flagship model competes with Daimler AGs Mercedes E- Class and Volkswagen AGs Audi A6. Audi, which aims to overtake BMW by 2015, plans to introduce a new version of the A6 next year, which will test the strength of the demand for the 5- Series, analyst Georg Stuerzer said.

The 5-Series is likely taking market share from the A6, because its in the last year of its lifecycle, said Stuerzer with UniCredit in Munich, who recommends buying the shares. BMWs new design language is more appealing and less controversial than in the past.

BMW fell 3 cents, or 0.1 percent, to 41.49 euros in Frankfurt. The stock has gained 30 percent this year, valuing the Munich-based carmaker at 26.5 billion euros ($33 billion).

Increasing Profitability

BMW aims to raise profitability by increasing parts sharing among vehicles as Mercedes-Benz and Audi step up efforts to take market share. The new 5-Series shares as much as 70 percent of its technology with the top-of-the-line 7-Series, which starts at $70,150.

Demand for luxury vehicles has rebounded after the financial crisis sapped sales last year. BMWs sales rose 11 percent in May, buoyed by deliveries of the 5-Series, 7-Series and Z4 roadster. Mercedes sales climbed 17 percent as E-Class demand surged 84 percent, while Audi deliveries advanced 15 percent.

The 5-Series has a lot of momentum and will likely have its full impact in 2011, Stuerzer said.

Second-quarter sales of the manufacturers BMW, Mini, and Rolls-Royce vehicles are in line with the 14 percent gain in the first quarter, Robertson said today.

BMW is sticking to its target of increasing vehicle sales by a high single-digit percentage, Robertson said. The company said in May that it intends to deliver at least 1.3 million cars and sport-utility vehicles this year after selling 1.29 million in 2009, its lowest full-year deliveries since 2004. BMWs sales through May gained 13 percent to 552,864 vehicles.

A lot of markets are performing well, Robertson said. Overall were seeing good progress.

BMW Says Revamped 5-Series Sold Out in All Markets - Bloomberg

LeMansX5 06-24-2010 08:21 PM


Weasel 06-24-2010 09:04 PM

As of last Friday we had one 550i and one 535i on the showroom and one of each dropped off by delivery truck awaiting PDI (may have been sold units though, didn't look)... lets see if they're still there when I get back Monday!

askhao 06-24-2010 10:53 PM

i saw one on the road yesterday. it was so beautiful, but a little too big.

SANguru 06-25-2010 10:54 PM

couldn't be farther from the truth.. 4 cars available at EB BMW and there are cars at status 111 and 112 with 6-8 week delivery timeframe.

Meiac09 06-27-2010 10:49 AM


Originally Posted by SANguru (Post 751577)
couldn't be farther from the truth.. 4 cars available at EB BMW and there are cars at status 111 and 112 with 6-8 week delivery timeframe.


The big dealer I use in Charlotte is sold out of them, but the smaller ones in Asheville and Greenville still have all theirs.

Weasel 06-27-2010 11:53 AM

Visited my showroom yesterday as my brother was getting himself into an 04 330i, still have a 535i and a 550i on the floor, some out in the new car lot and have more coming in soon... no problems with us getting them. But they have outsold all other models since release at our location.

CarsRmyVICE 06-27-2010 08:15 PM

lol my dealer has several of them in all trims. 528 535 and 550. In fact I would venture to guess they have only sold a handful. Smaller volume dealer but not tiny by any means.

Thunder22 06-27-2010 08:46 PM

My dealer has 18 2011 5 series in stock. Don't believe the hype.

BMW dealer Park Ave BMW located in Maywood NJ

asawadude 07-01-2010 07:36 AM

There are F10's out there. Every dealer has 10-20 on the lot. The low numbers are partly attributable to the recession; the dealers aren't selling at 2006-2007 sales levels and therefore can't afford to carry big inventories.

My 530xit wagon met with some misfortune last March so I took a look at the F10's when they first came out. I have 4 words for it - big, clunky, ugly, and expensive. Most of the 535i's I looked at were stickered over $60K; I even saw one 535i with an $80,000+ Mulroney. The 535i is now a valvetronic engine which means no chip tuning, as far as I know. That's a big negative in my book.

However, I was impressed with the 550i. They say 0-60 in 5.0. I say it's way faster. I'd say comparable to an E60 M5. Too bad it looks so stale looking. There is nothing from an appearance standpoint that makes any kind of statement. In fact, it could pass for another de-Bangled E65 LCI model. An M-package model is due out; it does make the F10 look better, but it's still too retro ugly...

Besides, I'm having a mid-life crisis, and a 5 series is not a cure for what ails me.

So obviously I didn't buy a new 5 series; I ended up leasing a 335i coupe which I might end up giving to my wife if I don't end up chipping it first. But somewhere there's a red Z06 Vette out there calling my name.

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