Watch you new X3 being built
 

BMW Launches BMW X3 Customer Video Portal: Consumers Can Watch Production of Their Custom-Made BMW X3.

* 20.01.2011
* Press Release

Woodcliff Lake, NJ – January 19, 2011… Starting on January 20, BMW customers will have unique access to the creation of their custom-made BMW X3 vehicles via an online video portal that will show them footage of their customized X3 being produced at the company’s plant in Spartanburg, SC.

“Customization is essential to the new BMW X3. With more than 10 million distinct configurations available, we wanted to get customers excited about the birth of their unique vehicle,” said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events, BMW of North America. “This production footage of the BMW X3 vehicles from our Spartanburg plant enhances the overall customer experience that is part of the BMW brand.”

Customers can view the footage by creating a My BMW account on bmwusa.com and entering their X3 order number or VIN. Using seven cameras in BMW’s South Carolina plant, BMW deliver X3 customers with video that tracks their vehicle through the various stages of final assembly. The video does not have an expiration date, giving consumers round-the-clock access to the assembly footage, and the video can also be downloaded and shared with interested friends and family members.

Available this month, the new BMW X3 builds on the success of its first generation counterpart, offering drivers increased space, functionality, efficiency and comfort. The first BMW X model to be equipped with electro-mechanical power steering as standard equipment, the vehicle also offers owners the option of Dynamic Driving Control and BMW ConnectedDrive driver assistance systems.

What if I want to watch ANYONES X3 being built?

I have that account and entered my VIN, even tested with the production number, but my car, that should be delivered in the beginning of April, could not be found. Is it only for American customers?

I just watched the video of my new X3 being built. It's pretty cool to see some of the processes and innovation used in building the vehicle. Very high tech and very efficient. It's sitting at the transportation area getting ready to be put on a vehicle carrier. With any luck I'll pick it up in the next 7-10 days or so.

Can't wait!!!!!

Thanks for the link to the video - that is an amazing process. I was somewhat surprised that there are no people involved in some of the steps. BTW, I like the new X3's looks.