What's so great about that hitch looks like most of the other ones. How can one which is smaller be more secure that one that bolts up in multiple locations?

Does that one require drilling? Says 60 minute install time, how can that be the OEM hitch takes like 5 hours with bumper removal and all.

The cheaper hitches with multiple mounting places mount to the weaker parts of the truck, and cause numerous problems. The smaller looking hitch happens to bolt up to the strongest part on the back of the truck... quality vs quantity. For example, 1 screw into a stud is more secure than 6 screws into just the sheetrock. Even if I cave and get an aftermarket hitch, I will modify it myself to be stronger... it helps to be handy with a welder.

And for the difference in the install times, it is alot quicker to zip some bolts through exposed sheet metal than to replace the structural bumper support bolted directly to the frame ends.