As the saying goes, there's no accounting for taste.

I will add that I came home to one beautiful BMW- on the cover of Autoweek. The front end of that car is simple, clean, purposeful and aggressive- there are only four holes and the nicest iteration of the headlight "eyebrows" I've seen to date. I can't post the picture but it's the Concept CS and you can see it on the Autoweek site. If BMW produces that- and all indications are they will- I think they will hit a big home run.

Of course Hamman will eventually find a way to hang some fiberglass "ground effects" on it....along with the de riguer 24" wheels (21 inches is way too small!)- and rich boy racers and overpaid basketball players will lap it up.

Too bad Hamman couldn't have produced a kit that makes the X5 front end look more like that....they could become a design house and not a screw on and paint fibreglass maker.

Yeah they make some ugly kits for Audi's too.

I think the third pics looks awesome!! The black wheels set it off

I kinda like that double spoiler thing...is that possible on the x5, 2006 ?

It does look like crap. 100% 80's Miami Vice style. Never liked Hamann either. Other tuners are less offensive and I think Dinan is probably the best at it since they really focus on performance.

23" wheels? Come on. Why stop there? Why not just go to the full 30" ones as I'm sure they will look great.

How this company stays in business is my guess.

Yes Dinan knows what they're doing.
I liked Alpina too, esp. the early stripes and wheels but I'm not sure what they're doing lately.

Note that Dinan is authorized by BMW and many dealers sell and install their parts directly without voiding warranty.

Alpina's are okay. I think the go over the top a bit to sell well in the US. The stripes on the side seem so 80's BMW (think 320i) and who knows how they'll hold up with frequent washings and waxings. The wheels are nice but seem extremely dated. Haven't they offered the same ones essentially for the past 10+ years?

I'd still go with Dinan for a performance edge and you are right about the dealer support thing. I'd stay away from fiberglass add on stuff that is going to look like hell in 1-2 years anyway and will undoubtedly make the car harder to sell (not easier).

I agree. Their stripes wouldn't look too good on newer cars. I can't believe they're not offering something different and viable.

On a whim I looked at Hamman's website- their idea of "tuning" is a remapped chip. It's not something I'd put on my new X5. Warranty gone and any horsepower gain is nebulous at best.

Exactly. The E70 version has what 15 more hp. Are you kidding me???! No one short of M. Schumacher would be able to tell the difference especially in the USA where the cars are in traffic all day long anyway. They must sell cars outside of the USA pretty well because I've yet to ever see one on the streets. Isn't their slogan "Hey it's a Ham man"