3G Runflats from Bridgestone
 

Summary: 3rd generation run-flats from Bridgestone really address the ride-quality complaints of the current 2nd generation tires.

Bridgestone 3G RFT's -- New generation run-flat tires addresses RFT complaints - BMW 3-Series (E90 E92) Forum - E90Post.com

I read somewhere (maybe on this forum) that BMW just awarded Bridgestone OEM tire contract. So more future BMW's should be fitted with Bridgestone's instead of Dunlops.

Nice marketing by Bridgestone.

They have to prove to me that they don't howl like a train at 15K like mine did. I won't touch them until I hear some long term reviews.