I hope your right about it being different in person. The photos look like a shade of burgundy that resembles vomit. And the fact that so much of the interior is that color makes it even less attractive in the photos. The E53 truffle interior was the best because BMW did not overdue the color all over the place (like on plastic parts that would end up looking cheap). It is only on the leather seats and the leather door panels. The effect is awesome. Even if the tobacco looks better in person, the fact that it is on everything bothers the hell out of me.