What is the appeal of this car? It's supposed to be horrible to drive, to my eyes uglier than all hell. Makes me want to punch myself in the eyes.

In general I don't get Lamborghinis. Do people just buy them for the gawdiness? They haven't become good drivers' car until Audi took over, haven't really ever seriously participated in motorsport (nothing consistent), etc. Basically, I don't understand why anyone would buy one over a Ferrari. What's the driving force behind this company and their cars. Anyone is welcome to shed some light.