Some people like them, some people hate them. My wife tried them out, and said "what the F_ _ _? No way are you getting these seats."

So, I think you'll find it's personal preference. I also tried them out and they seemed more of a novelty than anything. If they included a back massaging component, I think they would have been on the right track.

But, the way in which they operate, to me, at least, seems to be a gimmick and an expensive one at that.

The ventilated seats on the other hand are very nice on hot days, to be sure.