I think they are cool!
Would never put them on my X though.
(street legal colors excluded)
If I had a show car I would consider it, as they stand out.
There is a night video, somewhere on the forum, of an X5 with programed lights doing some incredibly fast blinking patterns with all of the cars lights. I'm sure most here know what I'm referring to (plz link if you know where to find so LeiZ can see). This product would complement that video.
There are angel-eyes out on the market that can actually change colors, but I have never seen the red projectors.
Maybe the SEMA crowd?
Anyways thanks for showing!