An expression of joy

[X5 Meister]

I agree. Boring as hell. Barely made it through it myself. BMW had some fantastic marketing ideas in the past ('driver' movies, ultimate drive events, neiman marcus special editions, even using the art cars for advertisement) but this is just a lame attempt at doing something (anything) to launch a new model. You could substitute a prius and it wouldn't make any difference in the level of impact.

Originally Posted by asawadude

The BMW: An Expression of Joy (a 30 minute promo for the new Z4) is now airing on TV. It's an art-centric look at the new Z4's development. Well produced, well written, boring as hell, but probably worth at least one viewing by Bimmerphiles.

Next viewings: 05/24/2009 and 05/26/2009 on the HD Channel. Check your local program guide for viewing times.

[x5GuyInLA]

Originally Posted by X5 Meister

I agree. Boring as hell. Barely made it through it myself. BMW had some fantastic marketing ideas in the past ('driver' movies, ultimate drive events, neiman marcus special editions, even using the art cars for advertisement) but this is just a lame attempt at doing something (anything) to launch a new model. You could substitute a prius and it wouldn't make any difference in the level of impact.

I'm impressed you made it to the end. I only made it to the point where they were looking for a place to do the "painting" before I changed the channel. I might have been more interested if they used a X5/X6 M or M3.