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  #1  
Old 02-02-2009, 04:49 PM
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Inflation and BMW Pricing Opinions

Meiac09 and I were talking about how much our lively (monopolistic) dining service company, Aramark, likes to charge for food that was collected from the rejects bin at Walmart Supercentre and discarded leftovers at the market. I paid $13,47 for lunch and received a chicken salad and some sushi (no drink).

A 16 ounce fruit cup used to cost $3,69 last year, but now has been increased to $4,09. So according to this rate, our inflation rate should be 11%.

What would our world be like if the actual rate of inflation was 11%? For starters, let's consider the base price of a 2009 325i sedan, which is currently $34.975 inclusive destination fee. So with an 11% adjustment, the price should actually be $38.825. Sounds about right.

Now obviously, because we can't just account for the base price alone, and there are signficant overhead costs that have to be taken into account. Therefore, I've devised a fair way to price options in order to maintain investor profitability while taking advantage of the demand/supply curve.

6-speed manual: Standard
6-speed Steptronic Automatic: $2000
Metallic paint: $575
Cloth interior: Standard
Leatherette interior: $525
Leather interior: $1400

Heated seats: $500
Sport seats: $750
Lumbar support: $350
Centre armrest: Standard
Sliding front armrest: $150
Multi-function steering wheel: Standard

Rain sensor incl. automatic headlamps: $250
Bi-xenon headlamps: $750 (incl. headlamp washers)
Adaptive headlamps: $250
Dynamic Cruise control: $250
Front foglamps: $250
Rear foglamps: Standard

Premium package: $2000 (electric seats, moonroof, rain sensor)
Sport Package: $1800
Cold Weather Package: $1000
Apperance package: $4320 (incl. 19" wheels, Automatic gearbox, leather seats, and heated seats)

Bluetooth: $500
BMW Professional Radio: $375
BMW Assist: $325
Hi-Fi Speaker system: $700

Auto-dimming mirrors package: $650 (incl folding mirrors)
PDC Front/rear: $500
Electric moonroof: $1000

Logic7 Sound system: $1400
Business Sat Nav: $1500
Professional Sat Nav: $2100

The prices are fair, based on how much equipment average folks seem to need/use. It doesn't penalise those who don't want certain items like a moonroof or electric seats. It permits flexibility to choose what you need without getting anything you don't want. After all, if value for money is important, why not buy a Hyundai instead?

Last edited by AzNMpower32; 02-02-2009 at 05:05 PM.
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  #2  
Old 02-02-2009, 04:52 PM
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Old 02-06-2009, 01:10 AM
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You could never sell a car like that (Porsche style) having so many a-la-carte options would drive the price up massively. You can't have a massive amount of options on a vehicle and keep it at a certain price point. That is 1000% unrealistic.
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Old 03-01-2009, 12:28 PM
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Quote:
Originally Posted by blondboinsd
You could never sell a car like that (Porsche style) having so many a-la-carte options would drive the price up massively. You can't have a massive amount of options on a vehicle and keep it at a certain price point. That is 1000% unrealistic.

I disagree. BMW provides that level of ordering granularity for other world markets including the UK. We have very few packages here.

In saying that, we pay nearly double that than our friends on the other side of the pond.
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