Received and installed my bulbs yesterday and I must say there is a noticeable difference between the OEM bulb and the Xenonmatch. For those with the 2004+ X5s that aren't sure how to remove the fog lamp cover, here's a simple step by step.
Locate the notch that is seen in the pic below. It's located underneath the top part of the cover.
Pull down and pull cover towards you until the first tab releases. The other tabs should come out easily after that first one is out.
Remove the 2 screws located at the bottom and then it's basically the same removal process in the
fog lamp removal article.
Here is a side by side comparison between the OEM bulb on the right and the Hoen Xenonmatch on the left. As you can see the Hoen is much whiter than the OEM, which appears yellowish.

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