Uncomfortable sport seats!?

[ltn2008]

My wife and I just had our long drive (5 hrs) in the 3.0 with sport package (sport seats). The seats are way too firm and we were not able to find a comfortable adjustment at all. After the trip, we felt like we just got off a 20 hour flight.

Has anyone experienced this? Is there any way to mitigate this (e.g. shearling seat covers)? Are the comfort seats much better and is it worth getting these sport seats replaced?

For the mere discomfort seating, I am beginning to regret giving up the Range Rover for this X5 (inspite of the fact that the RR spent much of its time in the shop!)

Thanks for your shared thoughts-
-LTN