I'm looking at doing an ATF drain and refill on my 2011 35d. Looks like it uses either OEM ZF Lifeguard 6 (around $20-24/qt online; partially synthetic) or the genuine BMW fluid (very overpriced at around $40/qt). However, it appears that Febi 34608 ATF ($10/qt online at rmeuropean.com) is certified for the required Shell M-1375.4 spec (per literature was created specifically for the 6 speed transmissions). Not sure if it's partial or fully synthetic. I am looking at ordering 6 liters and will probably do a drain and fill every 40k or so.
BMW X5 xDrive35d Sport Utility E70 3.0L L6 Automatic Transmission Fluid (1 Liter)
Anyone with direct experience using Febi 34608 ATF? Of note, Pentosin ATF1 (a fully synthetic ATF; ~$18/qt) is also approved based on approval spec sheets (ZF TE-ML 11B and Shell M-1375.4)--looks like a great option as well.