Change the rules: The new BMW X5

scott27 · #1 05-25-2006, 06:32 PM

To stay at the top of your game ...
To perform at your best ...
You have to ............................ Change the rules!

1. Purpose of the X5: A mobile communication statement
2. Making sense: The purpose of the X3
3. Design of the X5: Evolutionary design for a revolutionary vehicle
4. Spatial design process: Enhancing the interior of the X5
5. Reliability and durability: Travelling the worlds roads to prepare for yours
6. The next step: The next transition for efficiency
7. Why legislation does not have to be a burden: Safety aspects of the X5
8. Enter the age of the "Science fiction" car: Making use of new technologies to keep you on the road (or off)

A series of articles about E70 X5. Starting in June. In selected forums only. Stay tuned.

mrayess · #2 05-26-2006, 05:31 AM

nice

X5_shopper · #3 06-01-2006, 06:24 AM

Quote:

Originally Posted by scott27

A series of articles about E70 X5. Starting in June. In selected forums only. Stay tuned.

Today's June 1st. Lets have it.

scott27 · #4 06-01-2006, 06:37 PM

Quote:

Originally Posted by X5_shopper

Today's June 1st. Lets have it.

Tuesday, June 6th.

X5_shopper · #5 06-01-2006, 07:09 PM

scott27 · #6 06-06-2006, 02:21 PM

Purpose of the X5: "A mobile communication statement"

Right from the day it made its debut, in January 2000 at the Detroit motor show, The BMW X5 took the sports activity segment by storm, expanding the BMW brand and the scope of the profile of BMW in the process. Now with the second generation of this successful model making its debut in a few weeks . The new X5 embodies dynamism, performance and sheer driving pleasure to "change the rules" for it's competitors , it's handling , design , comfort and technology.

Best in its Class

Since it's introduction the X5 has always claimed it is not a utility vehicle. in this way BMW positioned the X5 was as a " Sport Activity Vehicle" a vehicle with four wheel drive and a higher ground clearance but developed to be more dynamic and concentrate overall development on it's road behaviour rather than extreme off-road ability .

Although capable in some terrain . The X5 utilised it's four wheel drive system developed from previous four wheel drive BMW 5er Tourings to be more about stability , control and safety.

This combination of design , safety , performance and handling established the BMW X5 as a class leader Overtaking the already established on market Mercedes-Benz ML-Klasse. To this day rivals have appeared on this segment which first came about thanks to the positioning of the X5 .

Breaking the illusion of the SUV

Before the X5 the competition although only a small segment but burgeoning in the USA were easily defined by their truck like design , an evolutionary phase of the Jeep like stylings of the original first SUV's.
The X5 sought to change it's identity by offering a design similar to a raised estate or wagon a long car like bonnet , and simple rounded bulges introduced the first phase of BMW interpreting a new design language but also added muscle and animalistic dynamism to the design language of a classic BMW look the double kidney grille , four circular lights , a strong shoulder line and the classic BMW kick in the rear side glass.
A design that caught the eye of the public , A mobile communication statement.

Successful Introduction and Market integration

Long before finalized prototypes hit the streets of Munich - The X5 was slowly building a market base , Interest had started and with loyal BMW customers anticipating the launch of the then new X5 dealers were starting to take orders for the American built X5 - To be built in the US for the reasons of economy , production space and of course the biggest market for the X5 as BMW slowly observed the impact of the new ML-Klasse in the USA.

When the first pictures were shown in the press , the orders kept on coming ... At last BMW were bringing out their SUV - marketed as the SAV "sport Activity Vehicle" as BMW did not see the X5 as a "truck" but something that defied convention and offered something new to the world of "trucks".

Although built in the USA with the US Market out stripping supply - The European and British and Asia launches had to be postponed a few months to satisfy demand - The X5 was becoming the success BMW had hoped it would be - The success of the right idea of product identity- Reinvent the concept , offer something new , market it well and they will sell. With the introduction of the new X5 upcoming the current car although finishing production in August is still commanding waiting lists especially in markets where the new car will not arrive until next summer at least.

A Mobile Communication Statement

The first generation of the X5 codenamed E53 can be seen as the first evidence of a "Mobile Communication statement" - A vehicle that communicated through its praise and marketing to the customer that this was not a regular "truck" The proof was always when you turned the key and felt that this was no ordinary SUV and when you drove it you could feel the agility , composure and control and the performance especially when fitted with BMW's successful V8 engine.

The term of "Mobile Communication statement " fits into the forthcoming E70 as well as upcoming BMW products that aim to defy their conventional attributes.

Although the design might represent something else in shape or form it is how it drives and what is underneath which indeed will "Change the Rules for the competitors.

The BMW X5 stretched the core market of BMW - Its mainstay appeal of sustainable sedans, coupes , cabrios , Tourings and Roadsters where expanded by the introduction of the X5 a feat that BMW are hoping to repeat again when the upcoming E70 X5 comes on stream.