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#1
02-09-2007, 11:59 AM
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Why do US buyers get limited options?
Cruising BMW Canada website and noticed the options that our friends to the North can get but not us. Saddle brown is an interior option(that is the reddish brown in the brochure). Premium sound can be had without the 6-cd changer(freeing up the glove box). With iPods many really don't want the changer but would like the upgraded speaker system. A dynamic handling package is offered for those who want many of the features the the sport package but not all. Question is why BMW doesn't offer these choices to it's largest market? I for one would opt for some of these options.
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#2
02-09-2007, 01:10 PM
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Maybe that's just it??? The fact that we are the largest market... they don't try as hard 2 please us. They are almost guaranteed to reach sales target.
I wish I knew the real story cause I can't think of any other reason why? Can anyone please clarify?
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#3
02-09-2007, 01:30 PM
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#4
02-09-2007, 01:42 PM
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 Why don't they offer all the leathers, wheels, and other options in those packages? Congrats on 1000!
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#5
02-09-2007, 01:54 PM
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 ...it's probably to keep production costs down...i think BMW sells them for a higher margin in other countries (maybe...), and they want to keep their fanbase happy with slightly lower prices...
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#6
02-09-2007, 02:55 PM
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Its because the rest of the world builds cars to spec, how they want them when they want them.
In Switzerland, one goes into a dealer, plays around with the demo (or waits 1 week until the dealer requests the demo that is close to what you want and has it transported to the dealer), then puts in an order, and waits 4-6 (6-8 months on a high demand E70) for their ordered car to come in)... Dealer's do not have the liberty of placing hundreds of orders and creating inventory, like here in the U.S. The rest of the world doesn't have this, "I walk into the dealership this afternoon, and drive away with my new BMW tonight" mentality... So then your saying, well if I special order, why can't BMW just put the orders through then? It could, but it won't. BMW, nor the dealership has no guarantee that you will take your order. Under law, it has nothing that prevents you from not taking your ordered car. Therefore, unless its an M car, or later in the production cycle, and your willing to pay some extra $$, BMW NA will most likely deny your claim for a custom vehicle. Another thing to consider is perhaps how the used market in the united states works. By keeping options relatively simple, BMW is able to simplify the searching and pricing of used cars (less variables), as-well as keep its resale price high (by eliminating unpopular options/color combinations).
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#7
02-09-2007, 03:17 PM
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I am sure that any car I ordered from the option list available in Canada would very salable in the US. Why do I have to get a 6-cd changer to get the upgraded sound system when the car in front on me on the assembly can get it without the changer? None of this makes logical sense. It is this way because somebody in marketing wants it so. From my perspective this does not increase the bottom line because I will do without the premium sound if I have to pay for a cd changer that I don't need.
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#8
02-09-2007, 07:45 PM
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