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#1
12-12-2009, 12:18 AM
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BMW NA announces January 2010 price adjustment
12.12.2009 | Press Release Woodcliff Lake, NJ – December 11, 2009… BMW of North America, LLC today announced a minor base price increase of 0.4 percent for BMW vehicles sold in the U.S. effective January 1, 2010. Additionally, the Destination & Handling charge increases by $50 to $875 on the same date. The BMW ActiveHybrid X6, BMW ActiveHybrid 7, and the BMW 550i Gran Turismo, which were recently introduced at the Los Angeles International Auto Show, are unaffected by the price adjustment but will be subject to the $50 increase in Destination & Handling, effective January 1, 2010. The ActiveHybrid X6 and the 550i Gran Turismo went on sale December 5, 2009. The 2011 BMW ActiveHybrid 7 will go on sale late in the second quarter of 2010. 
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#2
12-12-2009, 11:26 AM
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After doing some calculation and exchange rates, I still think that's plenty reasonable. A similarly-equipped 325i should start at around €32.000, and using a very conservative exchange rate, the base price in the US would be around $43.000 at the current standard equipment level.
The price increase sounds fine to me. 
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