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Old 04-27-2010, 01:10 AM
ard ard is offline
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Quote:
Originally Posted by BMW Driver View Post
I don't see why BMW would call this "Individual" in one market and "Enhanced" in another and "Super Duper" in yet another.
To create confusion and prevent markets from comparing the relative values of their offerings!

Indeed, BMW (and all manufacturers) all spend quite a bit of time creating the illusion of differences- take the term "Sport" that BMW throws around. It can be as superficial as different wheels, window trim and a steering wheel. But the marketing literature leads you to believe it has something to do with suspensions! In some models it does, in others not- all with the express purpose of making BMW more money.
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