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  #1  
Old 07-23-2011, 06:37 PM
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BMW Marketing and Engineering Geniuses...LOL

Ok, someone at BMW needs to get their head out of their a**

This is an ad about the ALL New & super efficient 2012 650i. This ad is in the current Bon Appetit magazing, First page of the magazine.

Showing the instruments of the ALL New 650i. Fuel Gauge shows HALF a tank, yet the Distance to Empty shows 37 miles!!

Great work BMW


Last edited by deutsch100; 07-23-2011 at 06:46 PM.
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  #2  
Old 07-23-2011, 07:21 PM
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By the way, I test drove one of these, awesome!!
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Old 07-23-2011, 07:34 PM
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These ads are done by third party advt agencies(hired by BMW), not BMW. Some agency will get fired.
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Old 07-24-2011, 12:54 PM
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Maybe it was towing a bus at the time. Obviously the gauge readings were PhotoShopped since there's no reason to take the photo at 90 kph.
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Old 07-24-2011, 02:36 PM
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Ha ha ha... this is how if feels driving the 2002 4.6iS - the beast is thirsty, like it just came out Sahara... but it is soooo fast.... lol...
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E53 X5 4.8iS built 2005-10-17
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OEM fire extinguisher
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Here is the list of things I have done to the X
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Old 07-24-2011, 02:39 PM
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A lot of pics in brochures and adverts have been Photoshopped for years. Any detailed-oriented person finds them over time.

If you think that's bad, the Ford Focus brochure has the instrument cluster of a Focus diesel in one of their interior shots. They got all the other interior shots right, just for got the picture of the Titanium interior.
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Old 07-24-2011, 03:43 PM
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Should we be concerned that you're reading Bon Appetit magazine?

Didn't realize Mercedes-Benz offers a subscription as an incentive!
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Old 07-24-2011, 04:39 PM
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I Don't see anything wrong...

Sigh.. I wonder who will get yelled at for ruining the ad.
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2001 BMW X5 4.4i [Jet Black / Black] [Sport]
2003 BMW 540i [Sterling Gray / Gray] [Msport] [Shades] [Folding seats] [DSP] [Aux] [ICE V5]
2008 BMW 550i [Jet Black / Black] [Sport] [Paddles] [Comfort Access] [IPOD] [Shades] [Nav] [PDC]
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Old 07-25-2011, 10:52 AM
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nice find... amazing how somebody would miss that small detail... jajaja
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Old 07-25-2011, 12:04 PM
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eat your heart out diesel guys and gals!

yesterday on the interstate, with 3/5 of the tank full, my 35i is registering 290 mls left. if i was to keep driving like this, i would get 600+ miles with 1 full tank.


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