Thinking of buying a "work" X Diesel

[ard]

While I like the idea of the X5d, how will it play to customers?

[JCL]

Originally Posted by ard

While I like the idea of the X5d, how will it play to customers?

I suspect not so well. Sends the wrong image, IMO. Sort of a "look how much money I make off of you" message.

[sarends]

That is a good question. I worry that my customers might think too:

Worst case they think this way . . . .

"We shouldn't hire them, they foolishly spend their money on luxury vehicles"

"Is he too good (Bimmer snob) for a pickup truck like what the competition is driving"

But, in the end, I "sell" the products and services my company has to offer and I am pretty successful because we sell a better product with better service than most. As long as I am confident in "why" I drive it I think it would be fine.

If someone asks me "Steve, why the fancy Bimmer?" it is pretty easy to respond,

"The pickup trucks that I drove for 10 years got between 13 and 16 MPG - this diesel averages 23!"

Another thing, after I add large company logos on the side and back plus phone numbers and BBB emblems etc., it might make the "X" more work serious.

Here is an X that I think has been dressed down because of the logos - what do u think?

Originally Posted by ard

While I like the idea of the X5d, how will it play to customers?