Originally Posted by Tleong (Post 681255)

Hey guys, I'm doing a research project on BMW and I was hoping if you guys can chime in some ideas. If you do help, it would be greatly appreciated if you guys can cite your source; i.e.:"XYZ Website".... if you can't, that's fine too. Okay, here are the questions

Research the company thorougly including:

1a) Mission Statement (Already have)
b) History (Already Have)
c) Financial Strength (Already Have)
d) Strengths and Weaknesses (I have a SWOT Report, but additional info. couldn't hurt)

Weaknesses: long walks on the beach.


Strengths: Running away from your problems.




e) Opportunities and Risks

Choose a Competitor of your company (I'm thinking Daimler)

2) How is your company (BMW) the same or different from its competitor (Daimler) in the areas of:
a) Promotion (Expenditures, type)
b) Price (Above/below)
c) Product (Quality, Assortment)
d) lace (Distribution or placement of merchandise)

3) What is your assessment of your company's marketing strategy? Are they doing a good job reaching their target market? Make 2 suggestions as to how they could improve by making changes to any of the 4 P's (Price, product, promotion, place)


Thank you guys in advance for any help you can provide. I know there are a lot of intelligent people with lots of experience! :D

Originally Posted by Naz24 (Post 681281)

What school is this for? class?

Originally Posted by Tleong (Post 681325)

Hofstra University and a Marketing Class.

Originally Posted by Thunder22 (Post 681382)

Shouldn't you be doing your own homework? Isn't that the point of going to college?

Originally Posted by Meiac09 (Post 681386)

Yeah, I'm pretty sure we would get sent to the "Academic Integrity" Timeout corner for that. At least take out the school name from your post.

Originally Posted by Thunder22 (Post 681389)

Exactly, at least then he can be a lazy cheater in anonymity ;)