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  #1  
Old 11-16-2009, 09:18 PM
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Whistle BMW Research Project - Please Help !
EDIT: ***SEE PAGE 5 FOR DRAFT!***

Hey guys, I'm doing a research project on BMW and I was hoping if you guys can chime in some ideas. If you do help, it would be greatly appreciated if you guys can cite your source; i.e.:"XYZ Website".... if you can't, that's fine too. Okay, here are the questions

Research the company thorougly including:

1a) Mission Statement (Already have)
b) History (Already Have)
c) Financial Strength (Already Have)
d) Strengths and Weaknesses (I have a SWOT Report, but additional info. couldn't hurt)
e) Opportunities and Risks

Choose a Competitor of your company (I'm thinking Daimler)

2) How is your company (BMW) the same or different from its competitor (Daimler) in the areas of:
a) Promotion (Expenditures, type)
b) Price (Above/below)
c) Product (Quality, Assortment)
d) lace (Distribution or placement of merchandise)

3) What is your assessment of your company's marketing strategy? Are they doing a good job reaching their target market? Make 2 suggestions as to how they could improve by making changes to any of the 4 P's (Price, product, promotion, place)


Thank you guys in advance for any help you can provide. I know there are a lot of intelligent people with lots of experience!
Last edited by Tleong; 11-22-2009 at 08:25 PM.
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Old 11-16-2009, 11:16 PM
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What school is this for? class?
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Old 11-16-2009, 11:18 PM
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Added info...

Quote:
Originally Posted by Tleong View Post
Hey guys, I'm doing a research project on BMW and I was hoping if you guys can chime in some ideas. If you do help, it would be greatly appreciated if you guys can cite your source; i.e.:"XYZ Website".... if you can't, that's fine too. Okay, here are the questions

Research the company thorougly including:

1a) Mission Statement (Already have)
b) History (Already Have)
c) Financial Strength (Already Have)
d) Strengths and Weaknesses (I have a SWOT Report, but additional info. couldn't hurt)

Weaknesses: long walks on the beach.


Strengths: Running away from your problems.




e) Opportunities and Risks

Choose a Competitor of your company (I'm thinking Daimler)

2) How is your company (BMW) the same or different from its competitor (Daimler) in the areas of:
a) Promotion (Expenditures, type)
b) Price (Above/below)
c) Product (Quality, Assortment)
d) lace (Distribution or placement of merchandise)

3) What is your assessment of your company's marketing strategy? Are they doing a good job reaching their target market? Make 2 suggestions as to how they could improve by making changes to any of the 4 P's (Price, product, promotion, place)


Thank you guys in advance for any help you can provide. I know there are a lot of intelligent people with lots of experience!
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  #4  
Old 11-16-2009, 11:20 PM
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hahahahahhaha great one weasel


BTW Tleong i messaged u some info
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Last edited by Naz24; 11-16-2009 at 11:33 PM.
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  #5  
Old 11-17-2009, 12:36 AM
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Yeah, thanks so much Naz. I only skimmed through it because its late, but it looks really promising.

Weasel, thanks for the help man. Haha, I wish this was a presentation and not a paper. I would just present everything by video... Especially the Clive Owen films
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  #6  
Old 11-17-2009, 12:37 AM
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What school is this for? class?
Hofstra University and a Marketing Class.
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Old 11-17-2009, 09:12 AM
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Originally Posted by Tleong View Post
Hofstra University and a Marketing Class.
Shouldn't you be doing your own homework? Isn't that the point of going to college?
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Old 11-17-2009, 09:20 AM
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Originally Posted by Thunder22 View Post
Shouldn't you be doing your own homework? Isn't that the point of going to college?
Yeah, I'm pretty sure we would get sent to the "Academic Integrity" Timeout corner for that. At least take out the school name from your post.
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Old 11-17-2009, 09:37 AM
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Yeah, I'm pretty sure we would get sent to the "Academic Integrity" Timeout corner for that. At least take out the school name from your post.
Exactly, at least then he can be a lazy cheater in anonymity
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Old 11-17-2009, 10:08 AM
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Exactly, at least then he can be a lazy cheater in anonymity
I mean, thats why they have the blacked out windows in Amsterdam, right?
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