BMW designer says personal attacks on his designs cut deep

B-Line · #9 11-14-2006, 07:54 PM

You can't blame him solely for the misdirection of choices BMW has made in the past.
Take for example the Idrive. Everyone hated it on the 7 series. People returned the car because of it. So what does BMW do? They put it on the 5 series, the 3 series, the X series, ???

Sometimes you got to stop and wonder, are they listening?
I have not heard a single person ever say anything positive about Idrive other than it's a PIA and they should just put back the buttons. That even finding a radio station is annoying.

Technology just for the sake of being technology does not make things better. And yes, I do understand they spend a lot to develop it and they want to ammertize that cost over several cars and generations, it is clearly something that people don't like. SO TAKE IT OUT..

Just my .02