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  #1  
Old 02-04-2007, 10:43 PM
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Exclamation to physics nerds: false advertising in falling LEXUS ad?!

So i know this may sound ridiculous, but i couldn't help but be curious to do the math and see if it works.

So LEXUS had this ad where they dropped a new IS350 from 4,000 feet, and at the same instant, another IS350 punched it from a standstill, 4,000 feet away from where the falling IS350 would land.

The claim? That an IS350 could cover 4,000 feet across the ground faster than one could fall from the sky.

So it's been probably seven or so years since I've done elementary newtonian physics lol but it seems to me that this is an outrageous claim:

I calculate that the IS350 would take only 15.78 seconds to fall from 4,000 feet: 15.78 seconds would be a respectable 1/4-mile time, there is NO WAY it could travel 4,000 feet.

I just used:

PE = KE
mgh = 1/2mv^2
2gh = v^2

g = 9.81 m/s^2
h = 4,000 feet = 1219 m

v = 155 m/s

then, (vf - vi) / t = 9.8 m/s^2 --> t = 15.81 s

What's LEXUS trying to pull?!
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  #2  
Old 02-04-2007, 10:59 PM
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I agree with your math if im doing it right. Its been about `10 years since ive taken physics so im not positive though. But im sure its bullshit just like every other ad
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Old 02-04-2007, 11:01 PM
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what?? so the twins actually do NOT exist?? WTF are you smoking???!


Quote:
Originally Posted by DINANM3
I agree with your math if im doing it right. Its been about `10 years since ive taken physics so im not positive though. But im sure its bullshit just like every other ad
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Old 02-04-2007, 11:19 PM
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Lexus makes horrible ads. This is just another example.
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Old 02-04-2007, 11:22 PM
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I would think an IS350 would be way to slow.....maybe an IS-F....better yet a 335i!
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Old 02-04-2007, 11:33 PM
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i hate lexus ads too...why must they use a "british" narrator???
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Old 02-04-2007, 11:36 PM
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Quote:
Originally Posted by SANguru
what?? so the twins actually do NOT exist?? WTF are you smoking???!
What twins.
And I think the worst Lexus ad is where its on a runway and every time it shifts you see the gear number on the pavement 1 thru 8. It is a retarted comercial
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Old 02-04-2007, 11:46 PM
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the toyota 0-70-0 ad was better.
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Old 02-04-2007, 11:54 PM
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Quote:
Originally Posted by DINANM3
What twins.
And I think the worst Lexus ad is where its on a runway and every time it shifts you see the gear number on the pavement 1 thru 8. It is a retarted comercial
Quote:
Originally Posted by gresch
the toyota 0-70-0 ad was better.
Toyota can't make good ads because their cars can't corner. If they tried to make an ad involving twisty roads, the cars would have to drive too slowly or else risk understeering into the next tree. Hence, your "straight line only" ads.

BMW used to make good ads before they switched agencies. I vaguely remember an ad where a guy walks into a BMW dealership, and starts daydreaming about the fun he'd have driving as the ad focuses on the 325i accelerating and driving on twisty roads. Ah, nothing pricks my ears like the sound of an inline 6.
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Old 02-05-2007, 01:15 AM
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What you are missing from your analysis is the drag coefficient and that fact that the car would reach terminal velocity rather than continue accelerating at 9.81 m/s2. I have no idea what the drag coefficient is of a car falling wheels first but I'm guessing the terminal velocity is <75m/s. So while it is possible it isn't all that impressive.
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