While the Nissan GT-R is expected to be marked up nearly 100 percent in some cases by dealers when it arrives, BMW’s newly landed M3 coupe is already sporting prices inflated with a $30,000 “Dealer Market Adjustment.” This effectively turns the $70K coupe into a $100,000 investment, or a mark-up of 42 percent!

BMW dealer Century West in California is the culprit, proudly showcasing the extortionate adjustment right on the window sticker. That sounds like a good place to do it, because if trendy California suburbanites or Hollywood stars won’t pay such a premium, who will?
BMW’s newest M certainly drew rave reviews from most, if not all, members of the press who’ve driven it, but is the hotter relatively mainstream coupe worth similar money to much more exclusive, exotic supercars? Only time will tell.

The M3 has been on sale in Europe since September, where healthy competition from other European manufacturers helped the prices stay closer to their manufacturer-suggested ones.

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