He's only black when it helps him.

He's running a commercial in the St. Louis suburbs that shows him during several aspects of his life - growing up in school with with white friends; posing with his white mommy, posing with his white grandparents; greeting the whities at his pep rallies...

I betcha that same commercial shows all blacks when it's shown in a largely black demographic area. Not only is he a puppet; he's a chameleon.