The short answer is, I don't know.

The longer answer is, broadcast is not the highest level of display. Blu-Ray, many video games, etc. use faster HZ.. Just don't ask me specifics cause I'm sure I don't know.

Also, some people use their TV's as computer monitors also...

It might also be for future applications..

But to be 100% honest, I have no idea.

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"When two people agree on everything, one of them is not necessary" - Arliss

I think HDTV can run at 120 Hz, but I have no idea what the benefit of 240 Hz will be. The human eye can only respond so quickly

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Xoutpost.com - where you come for the information but stay for the friendships

Like B-Line, I'm not exactly sure why but LCD's went from 60Hz to 120Hz to reduce motion blur. Plasma's are 480Hz. I'd say it's a good thing LCD's are getting faster.

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'05 X3 3.0i Alpine White/Gray Leather/Alum. Trim
Sport/Steptronic/Servotronic/Panoramic
Prem. Sound/Staggered 18" Style 114 Y-Spokes

It's Sony..this is what they do.

Exactly. I was looking at 46" 120 hz LCDs this weekend, and the new Sony has a smoothing algorithm (I am sure the others have something similar). If you had a higher frequency, you could smooth across more cycles. 120 hz takes it up above what the eye can see, but I can see where other advantages could come in to it.

Edit: I went and read the link on the Sony. This is exactly what they are doing, sampling and interpolating three new frames. They call it Motionflow. Sounds very cool.

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2007 X3 3.0si, 6 MT, Premium, White

Retired:
2008 535i, 6 MT, M Sport, Premium, Space Grey
2003 X5 3.0 Steptronic, Premium, Titanium Silver
2002 325xi 5 MT, Steel Grey
2004 Z4 3.0 Premium, Sport, SMG, Maldives Blue

I think the simple answer is to sell more sets and increase prices. Sony does like to be the "one upper" on other manufacturers too.

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