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Old 02-01-2009, 09:52 AM
motordavid's Avatar
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BMW Sales EOY 2008...

It took a lil' reading, but I found this on the B'Fest Board.
BMW EOY '08 Sales, fyi. EDIT: Sorry, I cannot make the sales numbers
Tables C&P properly, to be easily readable; I did highlight the '07 vs '08 X3 & X5 Sales...

BR,mD

January 5, 2009
In December, BMW Group sales in the U.S. (BMW and MINI combined) down by 35.9 percent. Company continued to gain market share in 2008.


WOODCLIFF LAKE, N.J., Jan. 5 /PRNewswire/ --The BMW Group in the U.S. (BMW and MINI combined) reported December sales of 21,626 vehicles, a decrease of 35.9 percent over the 33,761 vehicles sold in December 2007. The BMW Group also reported a 2008 sales volume of 303,190 vehicles, down 9.7 percent, compared to 335,840 vehicles in 2007.

Commenting on the 2008 result, Jim O'Donnell, President of BMW of North America, LLC said:

"Low consumer confidence and tight credit was a double whammy in '08 making it a year we'd all like to forget. One bright spot for us was a December of reasonable sales and gaining share in the premium market for the full year. This is a foundation for our 2009 plan of keeping high value leasing and retail financing and introducing 10 new or significantly refined vehicles in the next 24 months that showcase our classic dynamic values and impressive technology that contributes to our class leading efficiency. This will help manage our way through the immediate turmoil but we'll have an equal focus on doing more of the right things that set us up for the market's return."


BMW Brand Sales
Sales of BMW brand vehicles decreased 40.2 percent in December for a total of 18,060 compared to 30,199 reported in the same month a year ago. In 2008, BMW brand sales were down 15.2 percent, to 249,113 vehicles compared to 293,795 vehicles sold in 2007.


BMW Automobile Sales
BMW's automobile sales are down 40.2 percent in December to 13,796 versus 23,064 in the same month a year ago. In 2008, sales decreased by 15.4 percent, to 195,085 automobiles compared to 230,535 in 2007.


BMW Sports Activity Vehicle Sales
Sales of BMW Sports Activity Vehicles decreased by 40.2 percent in December to 4,264 vehicles over the 7,135 sold last December. In 2008, sales of BMW Sports Activity Vehicles were down 14.6 percent, to 54,028 vehicles compared to the 63,260 sold in 2007.


MINI Brand Sales
MINI USA reported December sales of 3,566 automobiles, up 0.1 percent from the 3,562 cars sold in December 2007. In 2008, the division reported sales of 54,077 automobiles, an increase of 28.6 percent, compared to the 42,045 cars reported in 2007.

"Fuel efficiency and small cars had a big year in 2008 even with low fuel prices slowing down the positive sales development in the past few months," said Jim McDowell, Vice-President of MINI USA. "A balance of rational and emotional reasons are going to be the way of the future to continue small car growth in the U.S. MINI's success in 2008 may be a good indication of this balance."

Sales BMW of North America, LLC, December 2008

Dec. 08 Dec. 07 % YTD Dec. 08 YTD Dec. 07 %

1 Series 921 0 N/A 12,018 0 N/A
3 Series 8,490 12,941 -34.4% 112,464 142,490 -21.1%
Z4 Roadster and
Coupe 81 1,029 -92.1% 5,879 10,097 -41.8%
5 Series 3,699 6,687 -44.7% 45,915 54,142 -15.2%
6 Series 568 901 -37.0% 6,533 9,033 -27.7%
7 Series 37 1,506 -97.5% 12,276 14,773 -16.9%
BMW passenger
cars 13,796 23,064 -40.2% 195,085 230,535 -15.4%
-------------- ------ ------ ----- ------- ------- -----
X3 960 2,194 -56.2% 17,622 vs 28,058 -37.2%
X5 2,872 4,941 -41.9% 31,858 vs 35,202 -9.5%
X6 432 0 N/A 4,548 0 N/A
BMW light trucks
(SAVs) 4,264 7,135 -40.2% 54,028 63,260 -14.6%
-------------- ----- ----- ----- ------ ------ -----
BMW brand 18,060 30,199 -40.2% 249,113 293,795 -15.2%
--------- ------ ------ ----- ------- ------- -----
Cooper /
S Hardtop 2,518 3,035 -17.0% 36,916 34,247 7.8%
Cooper /
S Convertible 78 527 -85.2% 4,880 7,798 -37.4%
Cooper /
S Clubman 970 0 N/A 12,281 0 N/A
MINI brand 3,566 3,562 0.1% 54,077 42,045 28.6%
--------- ------ ------ ----- ------- ------- -----
TOTAL BMW of
North America,
LLC 21,626 33,761 -35.9% 303,190 335,840 -9.7%
--------- ------ ------ ----- ------- ------- -----







BMW Certified Pre-Owned
Sales of BMW's Certified Pre-Owned (CPO) vehicles are up 23.4 percent, to 11,719 CPO vehicles versus 9,496 vehicles reported last December. In 2008, CPO sales are up 16.4 percent, to 104,500 over the 89,795 reported in 2007.


http://automotive.einnews.com/article.php?nid=13043
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Last edited by motordavid; 02-01-2009 at 09:59 AM.
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