Blackberry Curve outselling iPhone

Blackberry's ubiquity is paying off.

Although the iPhone has won hearts and minds with its groundbreaking design and its slick style, the Blackberry Curve is winning the sales war so far this year, according to market researchers at The NPD Group.

Part of the reason? Availability. While Apple's iPhone is an AT&T exclusive, the Curve works with all four major U.S. carriers.

Though NPD does not reveal its exact sales figures to the public, the firm ranked Research in Motion's Blackberry Curve the No. 1 selling smartphone for the first three months of 2009. The iPhone finished second, followed by another Blackberry, the touch-screen Storm.

"Verizon Wireless' aggressive marketing of the BlackBerry Storm, and its buy-one-get-one BlackBerry promotion to its large customer base, contributed to RIM capturing three of the top five positions (in U.S. smartphone sales)," NPD's Ross Rubin said in a statement. "The more familiar, and less expensive, Curve benefited from these giveaways and was able to leapfrog the iPhone, due to its broader availability on the four major U.S. national carriers."

The results reverse a trend that at one point last year had the iPhone outselling all Blackberries combined.



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