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#1
08-26-2009, 03:26 PM
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Microsoft Ad Department **FAIL**
 Doing business abroad sometimes requires companies to tweak their marketing strategies. Companies often swap idiomatic phrases or images in advertisements to better suit cultural sensitivities and achieve better sales. But do those edits ever go too far? A black man was replaced with a white man in a Microsoft online advertisement intended for use in Poland. An Asian man in the ad apparently made the cut, and appeared in both the Polish and stateside versions of the ad. But the ad's creator(s) missed one small detail. Microsoft's U.S. version of the ad:  Microsoft's Polish version of the ad:  The Asian guy miraculously survived, but only a small portion of the black guy remains. They forgot to Photoshop out his hand.  Microsoft has since apologized, according to CNET Last edited by Krimson X; 08-26-2009 at 03:33 PM. 
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#2
08-26-2009, 04:56 PM
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Hmmmmm. Just curious, what cultural sensitivities
does poland have?
__________________
"What you hear in a great jazz band is the sound of democracy. “The jazz band works best when participation is shaped by intelligent communication.” Harmony happens whenever different parts get to form a whole by means of congruity, concord, symetry, consistency, conformity, correspondence, agreement, accord, unity, consonance……. 
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#5
08-26-2009, 08:18 PM
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Doubt this is the first company to do it.
__________________
An unwavering defender of those I see worth protecting. "promote the general welfare, not provide the general welfare" We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defence, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America.
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#6
08-26-2009, 08:58 PM
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I have never been to Poland, and don't know what percentage of Polish office workers are black. Would the black man look out of place in a Polish office? If so, I can see changing the pic to look more like what the intended audience expects to see.
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#7
08-26-2009, 09:59 PM
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Quote:
Lets put aside the fact that Microsoft did it. They did a half assed job and failed to photoshop out the black dude's hand. Talk about a serious case of vitiligo.
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#8
08-26-2009, 11:17 PM
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Quote:
 Quote:
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#9
08-27-2009, 04:12 AM
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Quote:
__________________
An unwavering defender of those I see worth protecting. "promote the general welfare, not provide the general welfare" We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defence, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America.
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