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#1
04-01-2010, 07:50 AM
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The BMW Political Roundel Attachment Tag
The BMW Political Roundel Attachment Tag * 01.04.2010 * Press Release Soon Great Britain will be in the grip of election fever and as the public goes to the polls BMW has created a unique way for customers to personalise their cars depending on their political leanings. BMW’s innovative Political Roundel Attachment Tag (PRAT) is a highly stylised limited edition accessory of the BMW product portfolio and comes available in the colours of all major UK parties. Uwe Beanhadde, Head of Made-up Technology at BMW’s renowned Forschungs und Innovationszentrum in Munich, said: “We have been working on this innovation for a number of years and see it as a niche with potentially wide appeal. One of the most popular features, sure to strike a cord with the floating voter, is that the roundel can be replaced in a matter of seconds should the opposition suddenly seem more appealing”. News of the PRAT accessory comes swiftly after boffins at BMW offered other award winning innovations such as Canine Repellant Alloy Protection that stopped dogs relieving themselves on customers’ wheels, Magnetic Tow Technology, the ultimate in tailgating tech, and BMW Instant Messaging which let owners know what they really thought of other road users. Further details on PRAT can be found by contacting 0800 561 0080 or emailing [email protected] To find out more on real innovations visit BMW UK: Connected Drive or BMW UK : BMW EfficientDynamics 
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#4
04-01-2010, 09:05 AM
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BMW UK have been doing an April fool for about 10 years. Always something to look for on April 1st.
Here's the complete list BMW Education: Company Facts
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StumpyPete  Current: gone over to the dark side of Ingolstadt due to BMW unreliabilty Previous: Xena III E70 3.0si, Space Gray Previous: Xena II E53 3.0i SE, Manual, Toledo Blue Previous Previous: Xena E53 3.0i SE, Manual, Topaz Blue
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#6
04-02-2010, 09:32 AM
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Sorry I'm a bit late, but IMO last years was better - 'Magnetic Tow Technology'.
By the way, the Sydney Harbour Bridge is still on the market.
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2002 - 3.0i - Topaz Blue - Beige - Samana Beige Go hard or go home or go hard going home
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