How do I fix this?
 

As you can see the leather is really worn and starting to turn yellow. Any help/suggestions to fix this would be great!

Thanks!

If you bring it to an interior shop they can dye the leather for you. If you want to give it a shot yourself go and buy some shoe dye at your local drug store. It is in the shoe shine section. Try a small area to see if it works. If not bring it to the interior shop.

interesting... ill try it in our other car. All the while i thought there is no fix to cracked leather. That's why after having cracked leather seats and shiny leather seats in our other cars, I apply BMW leather lotion on my X evry 2 weeks to preserve the original look and smell

I'm having the same problem. I have Dakota Gray Leather. You thing dye from the store will work? I can't seem to find that color dye online.

Have it the dye work done by a professional or you're going to be upset with the results!

Leather is very temperamental.

pros will color match your leather do not try to spot dye leather at home you will end up worse off then when you started

That's EASY....just change a new X.......