Yeah but for how BMW is making the current generation vehicles, they are just not fun to drive anymore. So if you are going to buy a vehicle that "feels" like a Japanese vehicle, why not just buy one?

BMW is going to have to change. People don't like spending 70K+ for a SUV and
have it constantly in the shop. Being noted as a very expensive vehicle
to repair is not a good marketing point either.

Been reading some reviews, Audi topped BMW and Mercedes is gaining fast.
Another Article for Best SUV had BMW far down the list. 4 years free maintenance
is great, but when ends means plans on spending. Guess a way to keep people
buying but not a positive about the car

Exactly! This was my issue. I bought what to me was a very expensive vehicle. I understand when repairs are needed, they too would be pricey. What I wasnt expecting was how often I would need work, nor how often I would hear "thats not covered under CPO"

BMW has ALWAYS been maintenance heavy. That's nothing new and it really hasn't changed that much. My wife drives a Mercedes E class. It's a nice car, but I'm 30 years too young to drive something that boring, be it car or SUV. The Audi SUVs are pretty nice though. Bottom line is BMW has a niche that's not going anywhere in that nothing else on the market really drives like they do as a brand.

Tested a F15 X. The new steering is far superior than my 13. The 13 is like
driving a Truck with no power steering. Will say F15 is a big improvement.

Had a 5 series and two 3 series. 2 lexus's. Right now think Range Rover or Mercedes.
Since the F15 is getting more Americanized with controls and drive feel, its not
totally out. Have not tested an Audi

I've driven the F15. It, like the new 3 series feels cheap and plasticy. I was less then impressed. The drive was nice but the pre 2014 BMWs have a much higher quality feel then the current generation. IMO.