BMW X5 reached highest rating in the latest JD Power study on customer satisfaction.
 

Translated from German using Google

BMW X5 reached highest rating in the latest JD Power study on customer satisfaction.

Munich. The BMW X5 raises driving pleasure and meets with other qualities of the high expectations that Sports Activity Vehicle in the premium segment are made. This is the result of a recent study by market research firm JD Power of customers' satisfaction by motorists in Germany. In the Vehicle Ownership Satisfaction Study (VOSS) takes the BMW X5, the first rank in the category of vehicle, "an SUV". X5 also scored the highest satisfaction value of all of the more than 100 in this year's analysis took into account models. The overall result of the J.D. Power study is in force on 25 Published in June 2010 issue of the journal "AUTO TEST released.

For the J.D. Power Report 2010 were surveyed for customer satisfaction in Germany 16 330 motorists using the online interview after the experience with their current vehicle. These representative statements a total of 102 models were collected from 25 manufacturers. When the respondents are motorists who use their vehicles for about two years and have traveled this far on average about 34 000 km.

To determine the satisfaction of the votes in the four categories of quality / reliability, attractiveness, service and maintenance costs are evaluated. The outstanding performance of the BMW X5 in the current study forms part of the positive image that many other models of BMW in earlier studies by JD Power in Germany and other countries left behind. Two years ago, the BMW X3 was the "SUV" rating for customer satisfaction study conducted in Germany in a row.

J.D. Power and Associates is a leading market research companies worldwide. With a variety of studies, the prestigious Institute regularly analyzes customer satisfaction of vehicle on the major international automobile markets. In Germany, the annual satisfaction survey is created since 2002.

The Merc, Audi and Porsche are no slouches.

I don't think it is about Merc vs BMW, I think the point is that BMWNA and BMWCA were taken out of the equation. The vehicles also differ slightly, ie there would be no urea issues on the 35D in Germany.

AleK was sharp enough to notice that the survey was limited to German customers and I took it as suggesting that Germans would rate German SUV's higher than a lexus, range rover, escalade SUV. Hence I suggested that that bias would be mitigated when comparing BMW with the other German SUV's.

Your point, JCL, about urea problems would also be neutralized, I imagine, insofar as none of the German SUV's have any urine troubles in the Fatherland.

Sounds like a personal problem.

If you run out of urea in the Black Forest, you'll know urine trouble.


(Urea is a component in human urine Aqua Bliss.)

Other than the difference in diesel, aren't all X5 made in the US, although they are german "engineered".

Yes, the are all made in the US. They are configured slightly differently for different markets, but the base vehicle is the same. What customers have to deal with in the US is a marketing company called BMWNA, and they (with their dealer network) could be a factor in initial customer satisfaction. Just see how many posters rave about their great dealers compared to how many complain about theirs.

They can't have problems if they don't use it there. I am aware of urea injection being used in medium and heavy duty trucks in Europe, just not so much in light duty vehicles.

I wasn't contrasting BMW with Mercedes or others, just noting that initial customer experiences in Germany can't necessarily be extrapolated to initial customer experiences in North America. I think there were a higher number of diesel issues in the past year in North America due to BMW's introduction of urea injection. I think it will have calmed down by next year, but I do think they had a blip, albeit with a small number of vehicles. Maybe all the diesel X5 customers in North America love their vehicles so much that they will award BMW top points, and forgive small transgressions such as leaking urea tanks, etc. Maybe all the other SUV manufacturers had the same diesel issues this past year.