It is a "worse looking" E70 IMO. The Land Rover and the ML look fundamentally more attractive. Other SUVs that are just plain nicer looking (compared to F15) are:

Touareg
Cayenne
Jeep Grand Cherokee

I love my E70 5.0 Adaptive Drive Sports Package - going to be keeping her for a while!

A good BMW dealer friend said he saw a couple of F15s at a BMW event and in his opinion have to get one with the sports package before it begins to look good. How sad is that . . .

Saw one in person yesterday and it is very attractive. Don't know how you can make all these negative comments about a vehicle that you haven't seen or driven. Based upon the comments of others who were viewing the new X5 looks wont be a problem for BMW.

It's subjective.

I know. the only point I was making was you need to actually see the vehicle, pictures don't always convey the true impression. Would you marry someone based on a picture?

2014 BMW X5
 

A properly optioned out M Sport might not look bad, in the right color. This one was in Carbon Black Metallic, and while it was "OK" it just didn't really work, especially from the front. I'm thinking a lighter color so that there is some contrast to all the Black in the front would help. Interior looks nicely done, and the rear windows are at least twice as dark as the previous years...? Not sure why they did that, but it didn't look back, although they were so dark that you literally could not see the window sticker through the tint! This particular one also had the "stock" M Sport wheels which were 255/50/19 and with the rear wheel arches it REALLY didn't look right at all.

http://farm6.staticflickr.com/5326/1...dfbfbe19_h.jpg
http://farm8.staticflickr.com/7400/1...48dc45d1_h.jpg
http://farm3.staticflickr.com/2885/1...129781b6_h.jpg
http://farm6.staticflickr.com/5336/1...c0f3fb5e_h.jpghttp://farm3.staticflickr.com/2866/1...66ea3211_h.jpg
http://farm4.staticflickr.com/3815/1...0a5c80ab_h.jpg
http://farm9.staticflickr.com/8114/1...5a508ca7_h.jpg
http://farm3.staticflickr.com/2890/1...807ca87e_h.jpg

i drove both the ML and the RRS, the ML was pretty nice and the RRS was awesome? both the ML and the RRS look great from the aesthetic point of view....
the bmw looks awkward, my .02, i must say the 2013 bmw looked great ...

I dont think you are fair in your bashing. While I agree that this new generation X looks awkward in picture, that new ml looks horrible as well. It cannot walk in the shoes of the vehicle it replaces. Only the RR looks "normal", but you can also say the new range is a disappointment as well because it looks too much like the ford explorer

I just hate those false intakes below the fog lights....

so i saw one in person today

so here is what i see and my wife's comment, "what did they do to the nose, they squished it, weird"